Maxime Briere
Beverage Specialist With 15+ years in hospitality, Maxime brings deep expertise in bar programs, brand strategy, and cocktail culture—offering practical insights on crafting menus that drive revenue, streamline service, and elevate the guest experience.
Broadcasts 21 May 2025, 03:00 PM
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About this speaker
With over 15 years in the hospitality and spirits industry, Maxime has built a dynamic career at the intersection of cocktail culture, brand development, and on-premise strategy. Mentored by industry icons like Sasha Petraske and Rob Krueger, she has become a driving force behind some of the most innovative and celebrated bar programs in North America.
From leading market growth for Suntory Global Spirits in Toronto to shaping U.S. strategy as Northeast Regional Manager for Tequila Tromba, and crafting acclaimed menus as Beverage Director at Brooklyn’s Extra Fancy, Maxime brings unmatched expertise and a passion for hospitality that continues to influence how brands and bars connect with today’s guests.
