The art of the restaurant bar

A great restaurant bar isn’t just an extension of the dining room....it’s a seamless part of the guest experience, a reflection of the kitchen’s vision, and a magnet for top-tier talent. In this seminar, we’ll explore the critical role of concept clarity in building a bar program that feels inevitable within its restaurant’s DNA.

From crafting a beverage identity that supports the culinary ethos to attracting the right team to bring it to life, we’ll break down the creative and operational decisions that define a restaurant-driven bar program. We’ll discuss how to develop a menu that moves beyond trends, speaks the same language as the kitchen, and delivers drinks that feel essential rather than just available.