The Bar Director's Blueprint: unveiling the secrets of world-class beverage programs

Ever wondered what it truly takes to command a world-renowned beverage program? Join Pietro Collina, whose 20 year career spans Eleven Madison Park, The Nomad, and Thesleff Group, as he unveils the secrets behind his success.

This seminar delves deep into the core responsibilities of a bar director, dissecting the intricate balance of creativity, business, and leadership. Explore the essential deliverables that drive a thriving bar, from crafting innovative cocktail menus and building a powerful brand to the importance of financial management and brand partnerships, cultivating a winning team, and ensuring genuine communication in an ever-changing market.