Love, Loss, and Loyalty - Building the guest retention machine

Running a bar or restaurant by yourself is impossible. You work hard to bring guests in, but did you know most businesses lose up to 70% of first-time guests? And it costs 5 times more to get a new customer than to bring back someone who’s already visited. Plus, returning customers spend up to 67% more than new ones. So, why are so many of us spending hours on Instagram chasing new customers while letting our regulars slip away? This session will show you how to deliver your hospitality experience while you sleep with AI and automation—tools that can help you keep guests coming back without adding more to your already busy schedule.

Here’s what we’ll talk about:

- The cost of losing guests: How much money is walking out the door and not coming back.

- The power of loyalty: Why small changes in guest retention can make a big impact on your revenue.

- How AI works for you: Simple ways to automate follow-ups, reactivation campaigns, and even review requests—without losing the personal touch.

You’ll leave this session with real numbers, clear examples, and easy strategies to start using right away. Whether you’re new to AI or already dabbling, this is all about making your life easier and your business stronger.