
Posts to Pours
Posts to Pours is the sixth iteration of Shane Eaton's seminar aimed at building your personal brand and bar community, both online and in the real world. The session is targeted at bar owners, bar managers, bartenders, drinks writers, and bar flies.
Shane will discuss the inspiration for his current career, where he balances life as a physics professor with a strong passion for cocktails and hospitality. He offers advice on how to build a personal brand focused on authenticity. Although most of the talk is aimed at how to exploit social media to build a network, he also outlines a similar approach in the real world, using these same tools to build meaningful and long-lasting relationships in whatever field you are in.