The Rise and Fall of Trends

This seminar explores why popular cocktails like the Espresso Martini disappeared for a decade before returning with unprecedented popularity and how tiki drinks cycled from kitsch to craft and back again. Elayne will examine the dynamic nature of the beverage world by analyzing current trends in cocktails, bars, and spirits. Participants will learn how these trends emerge from obscurity and transform into mainstream phenomena and whether they might fade away or become industry staples in the future. Join us to gain valuable insight into the cyclical patterns that define cocktail culture and shape consumer preferences in the spirits industry.