Shaking up the game: inside the world of cocktail competitions [PANEL]

Cocktail competitions have become a rite of passage in modern bartending—offering everything from career-launching exposure to serious stress. In this candid panel, seasoned competitors, judges, and industry leaders discuss the pros and cons of cocktail competitions. We will dive into how to prepare, what judges are really looking for, and how these events shape trends, skills, and careers across the industry. Whether you're a first-time entrant or a seasoned shaker, this conversation will help you navigate the competitive world with clarity and confidence.