Crafting the perfect cocktail menu: quality, efficiency & innovation

A well-crafted cocktail menu is more than a list of drinks—it’s a strategic tool for driving revenue, elevating guest experience, and ensuring operational efficiency. This seminar will provide expert insights on building a menu that balances quality, cost-effectiveness, and versatility.

Topics include sourcing premium ingredients, satisfying diverse taste profiles, streamlining execution to combat staffing shortages, and maintaining balance, taste, and mouthfeel in every cocktail. We’ll also cover the essential role of no/low options in modern programs.

Attendees will leave with actionable strategies to create a profitable, high-impact cocktail menu that enhances both guest satisfaction and operational success.