Betterment & Wellness
About this Category
Betterment & Wellness within bars and restaurants encompasses multiple dimensions, starting with your team. When your bartenders and servers feel supported—through manageable shifts, fair compensation, and access to wellness resources—they’re more engaged and deliver better customer service. Thoughtful menu development can also reflect a wellness focus: consider offering low-ABV or non-alcoholic cocktails, fresh ingredients, and dietary-friendly options to cater to diverse patron preferences. Beyond the menu, responsible sourcing and sustainable practices (e.g., reducing single-use plastics, partnering with local producers) show a commitment to community well-being. By prioritizing a positive, balanced environment, you build a foundation of trust and loyalty—both internally and with the clientele.
Meet our Speakers
We've gathered some of the top experts in the field to discuss this topic. With years of experience between them, they're well-equipped to offer invaluable insights and perspectives.